As a registered childminder, you are responsible for ensuring that your business is sustainable. Marketing is about ensuring you get the right type of service to the right people at the right price. Only by selling the benefits of your childminding service and raising your profile will you reach the people you wish to and deliver the service you want
Marketing can help you:
create and maintain awareness of your service
tell customers you are available and what you can offer
fill places when children in your care move on
let people know if your childminding service changes e.g. more services or limited places
You can start to advertise your childminding business before you register with Ofsted, providing you don’t indicate that you are registered already. Consider terms such as “soon to be a registered childminder” or “soon to be registered with Ofsted” or “currently going through the inspection process with Ofsted”.
You cannot start to childmind until you have received your childminding Registration Certificate.
